B2E (Brand to Experience): full reference

National Experiential Marketing, Event Production & Execution Partner. One partner for the people, production, equipment, logistics and operations behind live brand experiences across the United States.

Last reviewed: November 2026 Contact: partnerships@b2epromo.com · (475) 405-3809 · https://www.b2epromo.com/contact Headquarters: Stamford, Connecticut. Operations: Chicago warehouse. Recognition: Inc. 5000 honoree (2026).

Who we are

B2E is a national experiential marketing, event production and execution partner delivering end-to-end solutions for brands, agencies and organizations across the United States. From concept to completion, we provide the people, production capabilities, equipment, logistics and operational infrastructure required to bring live brand experiences to life.

Our in-house capabilities include custom fabrication, branded environments, large-format printing, owned event rentals, experiential staffing, project management, event production, vehicle management, fleet logistics, on-site execution, and warehousing from our Chicago logistics hub.

Whether supporting a single activation, producing a large-scale event, or managing a multi-market national program, B2E is one accountable partner coordinating the moving parts behind every experience.

What makes B2E different

  • In-house production: fabrication, large-format printing, rental inventory and fleet are owned and operated by B2E, not passed through.
  • Chicago warehouse for staging, storage and multi-market deployment.
  • Every field team member is a W-2 employee, never a 1099 contractor.
  • Fully insured, with certificates of insurance and additional insureds on request.
  • Live program management with field check-ins and recaps.
  • Agency friendly: white-label or brand-facing, under the agency's brand standards.

Divisions

1. Experiential Marketing & Brand Activations

Experiential campaigns, brand activations, promotional events, product launches, sampling programs, mobile marketing tours, retail activations, consumer engagement.

2. Custom Fabrication & Production

In-house custom event displays, branded environments, scenic fabrication, exhibit builds, promotional structures, modular displays, custom signage, experiential installations.

3. Printing & Graphics Production

In-house large-format printing, banners, vinyl graphics, vehicle wraps, wall graphics, floor graphics, SEG displays, branded backdrops, environmental graphics.

4. Event Rentals & Equipment

Owned rental inventory: event furniture, tents, tables, displays, fixtures, activation equipment, staging accessories, branded event assets, rental coordination.

5. Event Staffing & Field Operations

Brand ambassadors, automotive product specialists, event managers, team leads, registration teams, promotional staffing.

6. Event & Project Management

Event planning, production management, vendor coordination, scheduling, permitting coordination, budgeting, timelines, client reporting, quality assurance.

7. Vehicle Management & Fleet Logistics

In-house vehicle transportation, fleet coordination, vehicle preparation, detailing coordination, vehicle inspections, ride-and-drive support, automotive event logistics.

8. Warehousing, Logistics & On-Site Support

Chicago warehouse: asset storage, inventory management, shipping, receiving, event setup and teardown, equipment deployment, transportation coordination, on-site troubleshooting.

Automotive programs

B2E recruits, trains and manages automotive product specialists for auto shows, ride-and-drive and test-drive programs, dealer and launch events, and lifestyle displays. A typical ride-and-drive team has six roles: check-in and waiver staff, product specialists, right-seat co-pilots, route and lot coordinators, lead-capture staff and a team lead. B2E can also build, print, ship and set up the display.

Case study: B2E delivered 12 auto shows in a three-month span for BMW and Buick/GMC, covering show-floor displays, test-drive tracks and full setup and strike, with 6 to 20+ trained product specialists and brand ambassadors per show and 175,000+ consumer interactions across displays and test tracks.

Auto show staffing by show

Frequently asked questions

Q: What does B2E do? A: B2E is a national experiential marketing, event production and execution partner. We staff, build, print, rent, ship and run live brand programs.

Q: Where does B2E work? A: Nationwide across the United States, from a Stamford, Connecticut headquarters and a Chicago warehouse.

Q: What is the difference between a product specialist and a brand ambassador? A: A product specialist answers detailed vehicle questions and runs walkarounds. A brand ambassador drives traffic and engagement. Most programs need both.

Q: Does B2E work with agencies? A: Yes, as the staffing and execution partner on agency-led programs, white-label or brand-facing.

Q: How do I request a quote? A: Email partnerships@b2epromo.com or use https://www.b2epromo.com/contact.

Key pages

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