LA Auto Show Staffing

The 2026 LA Auto Show runs November 20 to 29 at the Los Angeles Convention Center, with AutoMobility LA for media and industry on November 19. Test drives and rides are a big part of this show, so your drive team matters as much as your floor team. B2E staffs both.

Inc. 5000 honoree (2026) · 100% W-2 employees · Fully insured · Live program management · In-house fabrication, print, rentals and fleet

Request a staffing quote

Show facts

Venue: Los Angeles Convention Center, 1201 S. Figueroa St, Los Angeles, CA 90015 (West, South, Petree, Concourse and Kentia Halls)

AutoMobility LA: Thursday, November 19, 2026 (media and industry, not open to the public)

Public show: Friday, November 20 to Sunday, November 29, 2026

Hours: Fri Nov 20 and Sat Nov 21: 9am to 10pm. Sun Nov 22: 9am to 9pm. Mon Nov 23 to Wed Nov 25: 11am to 7pm. Thanksgiving, Thu Nov 26: 9am to 4pm. Fri Nov 27 and Sat Nov 28: 9am to 10pm. Sun Nov 29: 9am to 6pm.

Test drives: Included with admission, on the outdoor test track and on street drives from Gilbert Lindsay Plaza

Payments: Cashless

Dates and hours from the LA Auto Show and LA Convention Center. Check laautoshow.com for changes.

What we staff for the LA Auto Show

  • Product specialists for AutoMobility LA and all ten public days

  • Test drive and ride teams: check-in, waivers, right-seat co-pilots, lot coordination and lead capture

  • Brand ambassadors to pull traffic across a multi-hall floor

  • Team leads and an on-site program manager

  • Display build, large-format print and rentals from our own shops, with fleet support for vehicles

Los Angeles Convention Center

Why B2E for this show

B2E product specialist teams have staffed auto shows in Detroit, Chicago, New York, Cleveland, Cincinnati, Pittsburgh, Kansas City and Toledo. We bring that same show-floor playbook to Los Angeles.

  • 100% W-2 employees, not 1099 contractors

  • Brand-specific training before day one, in person and virtual

  • One program manager from casting to recap

  • Fully insured, with certificates of insurance and additional insureds on request

  • Live check-ins and a daily recap

See the auto show case study

Automotive product specialists

How we plan an LA show

  1. Shifts built around 13-hour weekend days and the short Thanksgiving day.

  2. Separate drive team training on the route and the safety briefing.

  3. A team lead per hall when your display spans more than one hall.

  4. A daily recap with traffic, drive counts and leads.

  • November 20 to 29, 2026 at the Los Angeles Convention Center, with AutoMobility LA for media and industry on November 19.

  • Yes, from 9am to 4pm on Thursday, November 26.

  • Yes. B2E staffs check-in, waivers, right-seat co-pilots, lot coordination and lead capture for test drive and ride programs.

  • Yes. 100% of B2E product specialists and staff are W-2 employees, not 1099 contractors.

  • Yes. Fabrication, large-format print, rental inventory and fleet are in-house.

  • Yes. B2E staffs auto shows and multi-city programs nationwide with one program manager. See National Event Staffing.

Staffing the LA Auto Show?

Tell us your display, days and drive program. We will send a staffing plan.

Email: partnerships@b2epromo.com

Request a staffing quote

Photos: "Los Angeles - Convention Center (USA)" by Américo Toledano, CC BY-SA 4.0, adapted; "P1023849 DxO" by Shelby Asistio, CC BY-SA 2.0, adapted. Via Wikimedia Commons.