New York Auto Show Ride-and-Drive and Floor Staffing
At Javits, the test drive comes indoors. The New York International Auto Show has offered OEMs indoor ride-and-drive locations for 2027, and 41% of 2026 visitors took a test drive on site (NYIAS 2026 impact study). Short indoor routes put more weight on every person in the lane. We have staffed the New York show and build our New York teams around that lane.
Inc. 5000 honoree (2026) · 100% W-2 employees · Fully insured · Live program management · In-house fabrication, print, rentals and fleet
Inside an indoor ride-and-drive lane
Check-in and waiver: License check, consent, queue time
Walkaround specialist: Two minutes on the car before the guest gets in
Right-seat co-pilot: Safety, calm, two or three product points on a short route
Lane and queue coordinator: Turnaround, charging, honest wait times
Lead capture: The conversation after the drive
Lane lead: Incidents, counts, end-of-day report
Before the public arrives: Forum and media days
March 23 is the Automotive Forum, and March 24 and 25 are credentialed media and industry days. The World Car Awards are presented on March 24. Specialists working those days get a separate briefing on reveals and talking points.
What else we bring to Javits
A W-2 workforce, not contractors. Display fabrication, print and rentals from our own shops, and fleet for vehicle moves. Daily reports with drive counts and leads.
Ten public days, three kinds of hours
Monday to Thursday: 10am to 8pm
Friday and Saturday: 10am to 10pm
Sunday (open Easter): 10am to 7pm
Public show: March 26 to April 4, 2027. Official opening day is Saturday, March 27. Venue: Jacob K. Javits Convention Center, 429 11th Ave, New York, NY 10001.
Twelve-hour Friday and Saturday sessions get split shifts and a fresh lane crew at the midpoint.
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For 2027 the show has offered OEMs indoor ride-and-drive locations inside Javits.
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Check-in and waiver staff, a walkaround specialist, right-seat co-pilots, a lane and queue coordinator, lead capture and a lane lead.
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The Automotive Forum is March 23, and media and industry days are March 24 and 25, 2027.
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Yes. The show is open Easter Sunday, 10am to 7pm.
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The show's 2026 impact study found 41% of attendees took part in an on-site test drive.
Staffing the New York Auto Show?
Tell us your display, days and lane plan. We will send a staffing plan.
Email: partnerships@b2epromo.com
Photos: "Javits front" by Javits Center, CC BY-SA 4.0, adapted; "Javits Center" by Eden, Janine and Jim, CC BY 2.0, adapted. Via Wikimedia Commons.
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