National Event Staffing, One Team Across Every Market
Running the same program in ten cities shouldn't mean managing ten vendors. Brand to Experience (B2E) recruits, trains and manages event staff for brands and agencies nationwide, with one program manager, one standard and one recap.
Inc. 5000 honoree (2026) · W-2 employees · Fully insured · Live program management
Why brands and agencies choose B2E
- W-2 employees, never 1099 contractors. Every team member is on B2E's payroll, which keeps classification risk off your books.
- Fully insured on every program. General liability and workers' compensation coverage on every activation. Certificates of insurance (COI) available; we can name your brand, agency, and venue as additional insureds when required.
- Live program management. Real-time check-ins and field updates so you see who is on site, when and where, in every market, supported by modern ops tools, including AI where it helps quality and speed.
- One point of contact from casting to recap: one brief, one invoice, one COI, one consolidated report, whether it's one market or a national tour.
Built for agency partners (white-label)
Experiential agencies use B2E as the staffing and execution layer under their brand standards. We work behind the scenes or brand-facing as you prefer; we don't compete for your client relationship. You keep the strategy and creative; we deliver trained W-2 teams, on-site leads, and a recap you can hand straight to your client.
Who we staff
- Brand ambassadors and street teams
- Product specialists, including automotive product specialists (see our automotive page)
- Trade show and conference booth staff
- Sampling and demo teams
- Event and tour managers, team leads
- Lead-generation and registration staff
- Hospitality and guest services
How a national program runs
- Scope: markets, dates, roles and headcount in one brief.
- Cast locally, train centrally: local staff in each market, all trained on the same brand brief before day one.
- Keep the core team: on multi-city tours, the same leads travel or stay with the program so quality doesn't drop from week 1 to week 10.
- Manage live: real-time check-ins and photo updates from the field.
- Recap: one consolidated report across every market.
Programs we support
Multi-city tours · Retail and mall activations · Sampling programs · Auto shows and test-drive events · Trade shows and conferences · Sports, festival and concert activations · Product launches
Auto & ride-drive
For OEM and dealer programs: product specialists, test-drive hosts, and show-floor teams trained to brand standards. See Automotive Product Specialists and our case studies.
Frequently asked questions
Do you staff events nationwide?
Yes. B2E staffs programs across the United States, from a single market to simultaneous multi-city activations, with one program manager as your point of contact.
Can you staff multiple cities at the same time?
Yes. B2E supports multi-city tours and simultaneous activations. Staff are hired locally where possible and trained to one standard.
Are your event staff W-2 employees or contractors?
W-2 employees. B2E does not staff programs with 1099 contractors.
Are you insured? Can you provide a COI?
Yes. Every program is covered by general liability and workers' compensation. We provide certificates of insurance and can name your brand, agency, and venue as additional insureds when required.
How do we know staff showed up and are on brand?
B2E's live program management logs arrival and location, and the on-site lead sends photo updates. You get a recap at the end of each program.
Do you work with agencies as well as brands?
Yes. B2E supports agency-led experiential programs as the staffing and execution partner, white-label or brand-facing, under your brand standards.
Do you offer bilingual staff?
Yes, when the brief calls for it, including English/Spanish product specialists and brand ambassadors for auto shows and consumer activations.