Automotive Product Specialist Staffing, Nationwide
The people standing next to the vehicle shape how a buyer feels about it. B2E recruits, trains and manages automotive product specialists who can walk a shopper through trims, tech and safety features, then hand a qualified lead to the dealer.
Roles we staff
- Product specialists for auto shows and lifestyle displays
- Test-drive and ride-and-drive teams: check-in, waivers, route and passenger support
- Brand ambassadors and lead-capture staff
- Team leads and on-site program managers
How we run it
- Brand-specific training before day one, with refreshers when the lineup changes
- One program manager from casting to recap
- Consistent teams across multi-city tours, so a specialist in week 10 knows the product as well as in week 1
- Field check-ins and post-event reporting
Where it fits
Auto shows, dealer and launch events, test-drive tours, and vehicle displays at sports, golf, festival and mall events.
Frequently asked questions
What's the difference between a product specialist and a brand ambassador?
A product specialist is trained to answer detailed vehicle questions and run walkarounds. A brand ambassador drives traffic and engagement. Most programs need both.
Do you staff test-drive events?
Yes: check-in, waivers, route coordination and passenger support.
Can you staff multiple cities at once?
Yes, B2E staffs programs nationwide.