Concert Series

B2E executed the Cadillac Concert Series across four major venues — PNC Bank Arts Center, Mann Center, Jones Beach Amphitheater, and Shea’s Performing Arts Center. Each featured a static Cadillac vehicle display staffed by Product Specialists and Brand Ambassadors who delivered consistent, on-brand engagement. Team Leads maintained presentation quality across all markets, with dealer participation enhancing local visibility and brand alignment.

Results

• 80 Events 

• 4 venues

• 20,000+ Guest Interactions

Services:

• Brand Representation & Engagement Teams

• Vehicle Showcase & Consumer Interaction

• Lead Gen

• Visual Storytelling & Event Capture

• Vehicle Feature Demonstrations