Mall Tour

BMW partnered with B2E for a late-spring-to-fall mall tour spanning 75+ nationwide stops, each staffed through B2E’s vast network of trained local talent. This ensured consistent engagement, product education, and smooth test-drive operations across all markets.

Results

• Generated 48,000+ leads across all tours

• High test-drive volume across:

• East: 12 events | ~250 each

• West: 35 events | 600–1,000 each

• Pop-Ups: 20 events | ~800 each

• Central: 10 events | ~125 each

Services

• On-Site I&D Management

• Product Knowledge Workshops

• Guided Test-Drive Experiences

• Brand Storytelling & Product Education

• Lead Generation