Product Sampling

Jan 12

B2E executed large-scale beverage sampling campaigns across 26 major cities, activating at high-traffic festivals, home games, and special events. Programs spanned both non-alcoholic and alcoholic brands, requiring strict compliance, controlled distribution, and seamless on-site execution.

B2E managed the entire operation end-to-end: staffing, event management, logistics, permits, storage, and brand activation delivering consistent consumer experiences across diverse markets and venues. From rapid load-ins to high-volume sampling windows, our nationwide staffing network ensured every activation met brand standards while moving product efficiently and safely.

Results

130+ sampling events
13-city, multi-market campaign
Festivals, professional home games, and large-scale public events
250,000+ samples distributed
10,000+ consumer interactions per event (avg.)
High opt-in rates for brand follow-up, promotions, and retargeting
Zero compliance issues across regulated alcohol programs
On-time execution across tight event windows and overlapping dates

Outcome:

High-volume product trial, strong brand recall, efficient distribution, and reliable execution at scale, even under strict venue rules, permitting requirements, and compressed timelines.

Services Provided